Nissan increasing production of its cars made in Thailand

Japanese automaker Nissan will hire another 2,000 workers at its Thai plant to help meet global demand for its vehicles made in the Kingdom. Nissan exports the cars to over 100 countries and said worldwide customers like the quality of cars made in Thailand.

“The increased demand for Thailand-made vehicles demonstrates the quality of our team and our products,” said Ramesh Narasimhan, President of Nissan Thailand. “Nissan’s investment and additional job creation will positively contribute towards the automotive supply chain and the Thai economy.”

The creation of 2,000 jobs is a benefit for Thailand and its automotive sector, which has been the largest in Southeast Asia for decades. Also, manufacturers are increasingly switching to producing electric vehicles. Different requirements of parts may affect the number of Thai workers employed in the industry over time.

Nissan has also been investing in electric vehicles, investing hundreds of millions of dollars to begin converting its Thai facilities to enable them to manufacture cars using the new technology. Thailand is the first country outside Japan where Nissan has made that investment.

Carmakers experienced declining sales during the worst months of the Covid-19 pandemic. But the situation has been turning around recently, both for exports and domestic sales.

“The increased production comes on the heels of growing exports, in particular for the Nissan Kicks e-Power and Nissan Navara,” Narasimhan said. “Within Thailand, we also see strong demand for the all-new Nissan Almera, the urban sedan, and the Kicks e-Power.”

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