Thai entrepreneur wins Asia Corporate Excellence Award

A young female Thai entrepreneur who founded the “U Drink I Drive” ride-hailing application has won the Young Entrepreneur of the Year award at the Asia Corporate Excellence and Sustainability Awards (ACES). The application finds drivers for those too intoxicated to get behind the wheel of a car.

Sirasom Borisutsuwa, Founder of the “U Drink I Drive” ride-hailing app, was one of two top female executives honored in what ACES called the most prestigious categories of the Awards. The other woman executive winner was an entrepreneur from Malaysia.

“Sirasom has done Thailand proud,” said Shanggari Balakrishnan, Chief Executive Officer of the Kuala Lumpur-based MORS Group, the organizer of the ACES, and creator of executive leadership and sustainability reporting programs.

The “U Drink I Drive” ride-hailing app meets a social need and problem, aside from being a successful business. Alcohol-related road deaths are a serious issue in Thailand. Government statistics estimate that alcohol is involved in about 42 percent of all driving fatalities.

“U Drink I Drive” was not the only winner from Thailand. It was one of seven Thai corporations who were given honors at the only corporate awards to focus specifically on recognizing inspiring leaders and sustainability advocates across industries and throughout Asia.

Other winners included Muang Thai Life Assurance, One To One Contacts, Selic Corporation, Neo Target Company, Bangkok Life Assurance, and Krungthai-AXA Life Insurance.

“Thailand has a very unique working culture where career and personal life intersect on many levels. As such, companies have to strive to provide a work-life balance within organizations, allowing for very interesting, creative human resource initiatives and plans,” Shanggari said.

Photo courtesy of https://www.facebook.com/udrinkidrive.th