Miss Universe Thailand pageant first to feature NFTs

The Miss Universe Thailand 2021 pageant is partnering with a local crypto-currency exchange to make non-fungible tokens (NFTs) an integral part of the event, the first beauty pageant in the world to go crypto.
The partnership between a traditional beauty pageant and the currency of new generation investors provides another showcase for how Thailand is embracing innovation and the digital universe in new ways and forms. Beauty pageants are extremely popular in the Kingdom, and Miss Universe Thailand is the local qualifying competition for the global Miss Universe pageant.
Thai women have won the Miss Universe crown twice, in 1965 and 1988. Israel will host the 2021 Miss Universe competition.
This year, the local pageant has teamed up with Bitkub Capital Group Holdings, a Thai crypto-currency exchange. Bitkub provides multiple types of crypto-currency wallets and prides itself on their ease of use, saying it is bridging the gap between non-tech types and blockchain.
“The partnership with Miss Universe Thailand, a prestigious entertainment platform with an accumulation of more than tens of millions of viewers that supports the capabilities and roles of women in society,” said Topp Jirayut Srupsrisopa, CEO of the Bitkub Capital Group.
“It has proven to be a positive direction for the collaborative effort of creating change in the community, as well as being a voice of the people to ignite hope and inspiration,” Topp said.
Bitkub said it would provide competitors access to its Bitkub Academy so they can educate themselves on crypto-currency and blockchain technology. Bitkub will also issue NFT collectible trading cards of each pageant participant. The prizes will be digital assets.
Photo courtesy of https://www.bitkub.com/blog/bitkub-mut-nft-d90f039b55c1