U.S. firm Salesforce setting up in Thailand

Salesforce, the U.S. firm founded by billionaire internet entrepreneur Marc Benioff, is opening an office in Thailand to better serve its local partners, help create local jobs, and work with the Thai government to build a digital workforce.

“Thailand is the second country in Southeast Asia where Salesforce has established a local office apart from Singapore, as the company sees the potential of the country’s digital economy,” said Kittipong Asawapichayon, Area Vice-President and Managing Director at Salesforce Thailand.

Salesforce is a cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) services and also enterprise applications focused on customer service, marketing automation, analytics, and application development.

FORTUNE magazine has ranked Salesforce in second place on its list of “100 Best Companies to Work For.” So far this year, Salesforce has revenues of $21.25 billion.

Kittipong cited a study by market research firm IDC that said Salesforce is driving strong growth for its partners in Thailand. It mentioned that Salesforce’s ecosystem of partners will create 31,200 jobs and $1.67 billion in new business through 2026. Furthermore, the study also shows that the company’s Thai clients will make US$6.28 for every $1 Salesforce makes locally by 2026.

“This is the right time to do it as the pandemic has accelerated digital transformation faster, which has brought out a massive opportunity,” Kittipong said.

The company has also launched the “Salesforce DEPA Career Kickstarter” program in collaboration with Thailand’s Digital Economy Promotion Agency (DEPA) to instill at least 100 Thai workers with future skills and prepare them for jobs under the Salesforce ecosystem.

“The collaboration is not only offering talent access to new technology and career opportunities, but also paving the pathway to new jobs and professions in Thailand as companies rethink their digital strategy and the need for personal with digital capabilities also increases,” said Ratthasart Korrasud, DEPA Senior Executive Vice-President.

Photo courtesy of https://www.salesforce.com/th/