America’s Radisson to add over 90 properties in Thailand
With global tourists streaming back into the Kingdom, Radisson Hotel Group is making Thailand a priority nation in its global expansion plans announcing its intention to add nearly 100 new properties in the Kingdom by 2025.
That would be a huge surge from the four properties Radisson currently owns and operates in Thailand with another two under development in tourism destinations like Phuket and Pattaya. The U.S.-based global hospitality group has over 1,700 hotels worldwide and first entered the Kingdom a quarter century ago.
“With all arrival restrictions having been lifted, international visitors are returning to the country once again. This presents exciting opportunities for hotel owners and developers; but following the recent global challenges it is also vital to make good decisions and choose the right partner for your investment,” said David Nguyen, Managing Director for Strategic Partnerships at Radisson Hotel Group.
Radisson’s plans make sesne as Thailand is a global tourism success story. Prior to the pandemic, the Kingdom drew a record 39 million visitors from overseas in 2019. The global health crisis affected the country’s travel and tourism industries as authorities applied public health measures to contain COVID-19. However, nearly all restrictions have now been lifted.
Executives at Radisson said that Thailand is one of five key growth markets for the firm in the Asia-Pacific region, along with India, Vietnam, Australia and New Zealand.
Radisson has nine hotel brands, but in Thailand it will be placing a focus on three: Radisson, the world-renowned upscale brand; Park Inn by Radisson, the upper-midscale brand, and Radisson Individuals, its newest affiliation brand that “celebrates the joy of individuality.”