Accor hotel group will unveil 21 new properties in Thailand
Global hospitality group Accor said that it has 21 new properties in the pipeline for Thailand that will open over the next five years, as the hotelier invests in the robust post-pandemic recovery of tourism in the Kingdom.
Thailand’s tourism executives have said that they are expecting between 25 and 30 million visitors this year after having hosted 11 million in 2022 following the country’s post-pandemic reopening. The number is expected to steadily climb higher in coming years. More than 40 million people visited Thailand in 2019 before the onset of COVID-19.
Ianic Menard, Vice-President of Operations for Accor in the region, said that he was confident in Thailand’s tourism prospects because it had reopened quickly compared with its competitors. Tourists yearned for Thai hospitality and destinations, adding that some Accor properties had higher occupancy levels in 2022 than in 2019.
Accor has 87 hotels and 19,977 rooms in Thailand dispersed among 11 brands. The company will add another 4,900 rooms through the 21 planned properties.
This year, the company plans to open at least five hotels in Thailand, including the 662-room five-star Pullman Phuket Arcadia Karon Resort, which was rebranded in April from Hilton Phuket Arcadia Resort and Spa.
Menard added that Accor’s ibis brand would open the largest “ibis Styles” property in the world in the Thai capital with the ibis Styles Bangkok Twin Towers, which has 666 rooms.
Menard also mentioned that Thailand’s domestic tourism market was key to the industry’s survival during the pandemic, and that Accor would continue to focus on building hotels and resorts in locations favored by domestic tourists along with those catering to overseas visitors.
Photo courtesy of https://press.accor.com/accors-list-of-top-2023-hotel-openings/?lang=en